Digital Transformation in Business: Meeting the Digital Age

It is also possible to save money in general operations with the right ERP software. For example, a company specializing in products can better understand raw material volume requirements and timelines, and cost savings are inevitable when raw materials are ordered strategically based on data. Most organizations were compelled to make quick decisions concerning digital technology implementation to accelerate their digital transformation route and take advantage of its full potential. The XaaS model speeds up digital transformation since companies can get all technologies they need to go digital in no time, scale the infrastructure as necessary, and pay only for the resources they really use. Connect domain knowledge and technical expertise to consider available solutions and foresee how these technologies can be employed in the industry in a new way. For example, Fujitsu offered an IoT Cloud solution that tracks cow activities and analyzes gathered data to increase the conception rate in cattle.

function of digital transformation tools in the success of businesses

Since any investment in digital transformation has to be justified by measurable ROI, we’ll finally explore ways to assess the impact of digital transformation initiatives. More than two-thirds of companies say they are competing mostly on customer experience. From universities to telecom companies, federal government agencies to the world’s largest financial institutions — everyone has sensitive data to protect.


Digital transformation refers to the use of digital technology to materially evolve or create new business processes. For enterprises, that means continually seeking out ways to improve the end-user experience. This could be through offering improved on-demand training, migrating data to cloud services, leveraging artificial intelligence, and more. HubSpot, you can access all the features critical for marketers, salespeople, and support teams in one interface. If you’re looking to test a digital adoption platform, there’s no better place to start than Whatfix. The platform offers a range of solutions for smooth user onboarding, employee training, feedback management, and in-app behavior analytics.

  • Find tips on the key topics you should know, including AI, cloud and digital service factories.
  • At AltexSoft, we’ve come up with a strategic approach to building data-driven organizations.
  • Global temperatures are rising, and organizations can do their part by decarbonizing their data centers.
  • Digital transformation revolutionizes the primary areas of a business, including marketing and sales, customer experience, data and analytics,cloud computing, and communication.
  • Most organizations were compelled to make quick decisions concerning digital technology implementation to accelerate their digital transformation route and take advantage of its full potential.
  • With this critical sixth component in place, a business can effectively rewire their organizational mindset to be digitally mature, but more critically, digitally prepared.
  • Organizations must gradually move to the future infrastructure and platform while maintaining the existing ones.

Many companies only have a digital presence, meaning there’s almost no offline presence whatsoever. It’s easier to set new goals and test them in a low-risk environment, which gives companies more insight into future directions and if they’re going to be cost-effective. It’s essential to know how to establish relationships with external communities, but also how and when to capture value when owning and managing elements of processes. Document the Risks There could be risks involved with Digital Transformation, and many companies are aware of this.


By embracing digital technology and leveraging new tools and platforms, businesses can improve their efficiency, better meet the needs of their customers, and stay competitive in an increasingly global marketplace. Digitalization is the use of digital technologies to change business processes and projects—such as skilling employees to use new software platforms designed to help launch products faster. While digital transformation might include digitalization efforts, it goes beyond the project level and affects the entire organization. Digital transformation tools are important because they help businesses and organisations to streamline and optimise their digital transformation efforts. These tools can range from project management software and data analytics tools to cloud computing platforms and artificial intelligence solutions. Digital transformation fosters improved collaboration and communication by providing digital platforms and tools that enable seamless sharing of information, real-time communication, and remote collaboration.

function of digital transformation tools in the success of businesses

Robotics, machine learning, Big Data and artificial intelligence are becoming more and more common. According to Gartner, thirty-seven percent of companies have implemented AI in some form, translating to a 270% increase over the last four years. Some organizations may be well along the path toward full digital transformation. Many firms already rely on data-driven decision-making or use embedded systems to monitor inventory or manufacturing operations. Others, however, could require a complete operational overhaul that refocuses processes on digital systems.

Modern ERP and database technologies

Privacy and adherence to regulations is key in this sector and as a result, it’s been slow to digitally transform. A report from Deloitte found that only 30 percent of organizations surveyed assessed their digital capabilities as ahead of their public sector peers while 70 percent said they lagged behind the private sector. Domain Transformation – This area offers a great opportunity to move into a new domain or area that a business may not have explored before by acquiring new technologies.

Make sure your business has a multi-year plan to guide the process and an expectation across the company that time is required. Underestimate costs – Digital transformation is an expensive process as it’s a reinvention of a business. Make sure you approach it with a budget that can deliver on your expectations and goals.

Digital transformation adds value to every customer interaction.

One of the biggest challenges facing businesses today is keeping pace with constantly evolving customer demands. In order to stay competitive in an increasingly digital economy, companies must be able to quickly adapt their products and services in response to shifting customer needs. This not only helps to build stronger relationships with customers but also improves customer loyalty and increases overall sales revenue. Because digital transformation will look different for every company, it can be hard to pinpoint a definition that applies to all.

function of digital transformation tools in the success of businesses

Those products must be designed to improve the customer experience and be delivered through digital channels. Digital product management is about knowing your industry and designing products that serve it. When evaluating CRM systems, ensure that it can provide the right information and data you need, and that it integrates with other tools in your technology stack. Depending on if you want to deploy on premise or in the cloud, or based on the type of information you want to collect, different systems may work better than others. Take a look into Salesforce, Hubspot, or Freshdesk, which are widely used among sales and marketing teams. Also, when available, take advantage of artificial intelligence and its ability to more quickly provide insights and help you understand your target market.

Business Transformation Management Phases

Without the support of CEOs, CIOs, and other leadership roles, transformational efforts stand on weak footing. In the BBC case study cited above, failed reporting structures and governance fall on the shoulders of then-technology chief John Linwood, who was eventually fired. “The BBC Executive did not have sufficient grip on its digital media initiative programme,” said the head of the National Audit Office. Digital transformation processes are driven by newly-emerging technologies, and experts predict that 2020 will see some of the most exciting, disruptive, and innovative possibilities yet. Chipotle’s stock rose 152% in 17 months ; its digital sales alone boomed by 66% during the last three months of 2018.

In fact, each digital tool can be a long-term investment that will allow you to stay ahead of your competitors and improve the sustainability of your business. Making call centers and in-store service desks run more efficiently with digital technology is of course great. But real transformation comes when you look at all available technologies and consider how adapting your business to them can give customers a better experience. Social media wasn’t invented to take the place of call centers, but it’s become an additional channel to offer better customer service. Adapting your service offerings to embrace social media is another good example of a digital transformation.

Dodaj komentarz

Twój adres e-mail nie zostanie opublikowany.